CLIQUE Hotels & Resorts formally operated under the name Summit Resort Management Inc. Summit Resort Management Inc. was founded in 1997 by Jim Muir. While his goal was to operate a portfolio of mountain resorts in Western Canada, Jim began by providing consulting services to resort and hotel developments throughout Alberta and British Columbia. These services included market studies, feasibility studies, and hotel planning and design consultation.
Summit has opened and operated a number of hotels and resorts in Western Canada. Of note, Summit provided the conceptual planning and opened the Advantage West Inns & Suites in Fort McMurray. After the opening in 2004; the Advantage very quickly became leaders in market share and customer service in the Fort McMurray market. In 2008 the Advantage West Inns & Suites was sold and to this date the selling price per key remains the highest amount paid for a limited service hotel in Canada. Summit also developed the 223 room Acclaim Hotel at Calgary Airport in 2009, along with the Pacini Restaurant. The Acclaim Hotel quickly became Number 1 on TripAdvisor and outperformed other North East Calgary Hotels. The Acclaim Hotel was sold in November 2013.
Summit operates the Falcon Crest Lodge, Copperstone Resort, and the Stoneridge Mountain Resort in Canmore. These properties have all enjoyed number one rankings on TripAdvisor and continue to be the best performing Condo Hotels in the Canmore market. In April 2013 Summit took over management of the Blackstone Mountain Resort and after one year have introduced new quality standards, better service levels and profit.
In 2010 Summit created a new brand “CLIQUE Hotels & Resorts” to facilitate to pursue new strategies in their operation and marketing of their portfolio of hotels and resorts. Webster’s Dictionary defines “CLIQUE” as a small exclusive group of people. As Summit Resort Management operates a small exclusive group of properties, the introduction of the CLIQUE brand has already been recognized as a high quality and innovative brand in the accommodations industry.
Sales & Marketing
Our sales and marketing efforts begin with an analysis of the competition and the market. With this knowledge, we determine the exact positioning of the property and introduce necessary amenities and quality standards with appropriate rates.
Summit has been successful in establishing business with F.I.T. and Wholesale segments and through various web based and G.D.S. portals.
Because of our relationships, we are able to have major wholesalers commit before the property is even built. Due to the seasonality of Canmore occupancies, on-site management is utilized for sales activities with strong support from the Clique offices. This allows the manager to focus on operations during the busy summer and holiday seasons and provide well planned and executed sales efforts during the shoulder and off-season which also coincide with travel trade market places. This strategy assures much greater efficiency in the overall operation.
The typical expectation of a hotel condominium owner is that after considering rental revenue and tax benefits, his condominium ownership will cost him nothing – at least a few years down the road, if not the first year or two. They can enjoy their condo when they have the time to do so, watch its value increase, and it might even provide a profit. Obviously it is our goal to meet the owners' expectations.
The other factor, that is often overlooked by management companies is – owner pride. This comes in two parts. First, is that they have made a good investment decision. Summit will provide the highest possible returns both from a cash flow perspective, and increasing the resale value of units. The second part is the luxury, quality, and service, at the owner’s facility. Summit strives to provide their owners with a comfortable and enjoyable stay when they use their units for their own personal use.
Even with full operational control, life is too short to run a property populated by unhappy owners. We will require the support and cooperation of the unit owners. Communication and understanding will be the key to manifest this support. Summit Resort Management will install the notion in all property staff that owners are VIPs. We will actively participate in all Condominium Owner Association meetings. Along with a monthly owner’s statement and cheque, Summit will send a monthly news letter outlining our sales efforts, improvements at the property, new staff, etc.
Rental Pool and Management Agreements
These are the single most important documents a condominium hotel manager will encounter. If they are properly drawn, he will sleep soundly at night and experience pleasant working days. If poorly drawn, he will live a bad dream around the clock. Summit would insist that we would influence our expertise in drafting these documents.
There are two basic types of contracts, called gross – fee and net – fee. A gross fee is one under which management receives a large share of the rental income – generally 40 to 60 percent or more – and from which it pays the necessary operating expenses of the rental of the units. The gross fee contract is most common in British Columbia. The net fee contract is one under which management receives a smaller share of rental income – from which it pays no operating expenses. This can be a small percentage of gross income or a larger percentage of profits, or a combination of both. When management remuneration is based on owner’s profit, it is likely that the management will have a greater motivation to maximize profits for the owners. It is our experience that with net fee contract we encountered fewer problems if any.
Pooling formulas are many and varied. Some use a percentage system by which each unit is assigned a percentage, and all unit percentages total 100. Other pooling arrangements set up separate pools for each type of rental unit. Most pooling arrangements, regardless of their mechanics, recognize owner occupancy as reducing income. Summit’s preferred property management system can provide distribution for virtually any pooling formula that would be created.
Meet Our Team
Jim Muir, CHA
President - Summit Resort Management Inc.
Jim Muir is a committed hotel professional with over 35 years of experience in the business. Jim was born in Scotland and grew up in Kitchener, Ontario. After graduating from Fanshawe College, with a degree in Hotel, Restaurant, and Catering Management, Jim worked with Holiday Inns for a period of 12 years in various management capacities at properties located from coast to coast across Canada. Jim has resided in Canmore for fifteen years while he was Manager of The Timberline Lodge in Banff before assuming the position as General Manager at the Chateau Canmore Resort. Accredited by the American Hotel Motel Association as a Certified Hotel Administrator, Jim is results oriented with a proven track record. Jim was recognized as a leader in the Canadian Hotel Industry when the Chateau Canmore Resort was awarded “1996 Hotel of the Year” by Choice Hotels Canada. During the summer of 1997 Jim studied Hotel Real Estate, Development, and Hotel Investment, as well as Hotel Planning and Design at Cornell University in New York. Most recently, Jim studied Condominium Management with Canadian Condominium Institute.
Jim went on to start Summit Resort Management for the purpose of providing consulting and management services to Resort and Hotel developments and operations in Western Canada. Jim’s involvement at Advantage West Inns & Suites included the development of a limited service hotel concept utilizing modular construction. The Advantage West Inns & Suites property opened in Fort McMurray in July 2004 and the property enjoyed the highest market-share in Fort McMurray. The property was sold in 2008 providing the investors an unprecedented return on their investment.
While taking an active role in the management of the Rocky Mountain Resort Properties that include the Falcon Crest Lodge, Copperstone Resort and The Stoneridge Mountain Resort, Jim also finds solutions to raise the bar in the hospitality business.
Jim maintained a leadership role in the development of the Acclaim Hotel at Calgary Airport which opened in 2009. This hotel is recognized in the industry as being very innovative already out performing many of the flagged properties in the area. In 2010 the Pacini Restaurant brand was introduced into the Calgary market at the Acclaim Hotel.
While Jim enjoys the hotel business, he also takes time to pursue other interests which include his family, skiing, mountain biking, sailing, traveling, and following Formula One motor racing. Jim is past chairman and a founding member of the Canmore / Kananaskis Tourism Board and has sat on Canmore Planning Commission and the Development Appeal Board.
Jim maintains an uncompromising belief in guest satisfaction, delivering guest service that goes beyond the guests’ expectations. Jim will continue to be involved with operations in planning, strategy, and assuring the team is focused on the commitment to the property objectives. It is very important that Jim brings value to any project in which he participates, and will continue to strive for high standards in the properties in which Summit will operate, maximizing the full profit potential.
Stewart Winterburn, CHA
Vice-President, Hotels & Development
Stewart Winterburn, career hospitality professional brings over 20 years of hotel and management experience to the Summit Hotels & Resorts management team. Stewart joined the SRM team and opened his first hotel as General Manager in 1998. With a proven record of getting the job done during the challenging opening period Stewart has opened three hotels in the Canmore area, one in Fort McMurray and most recently the new Acclaim Hotel Calgary Airport.
In 2000 Stewart received his professional designation as Certified Hotel Administrator (CHA). In 2001 and 2002 Stewart played a lead role in reforming the Canmore Hotel & Lodging Association as President. In other community activities he sat as member of the Board of Directors for the Canmore Chamber of Commerce, and was actively involved as member of the Canmore Rotary Club.
Committed to being an industry leader Stewart has seen properties he manages achieve top market share and ADR in their market. Recognition has included Good Housekeeping Awards through the Hotel Association of Canada’s Canada Select program. Top rankings on user based review sites such as Tripadvisor, and Expedia reflect his commitment to provide an exceptional guest experience while achieving the organizations financial goals.
Vice President, Resort Operations
Edward joined the Summit Hotel & Resort Management team in 2005 as the General manager at the Advantage West Inns & Suites in Fort McMurray. Bringing over 18 years of experience in the hotel, restaurant and resort business, Edward is committed to ensuring the highest levels of owner, staff and guest satisfaction. Prior to his appointment as General Manager of the Stoneridge Mountain Resort, Edward has been the General Manager of the Advantage West Inns & Suites in Fort McMurray, Falcon Crest Lodge and the Copperstone Resort in Canmore. Prior to joining the Summit team, Edward worked as the Operations Manager at the Quality Inn University in Calgary for 8 years and before that at the Quality Resort Chateau Canmore, where he first met Jim and Stewart. Recently, Edward studied at Cornell University in New York, successfully completing the General Manager’s program further supporting his studies at the DeVry Institute of Technology, and the University of Alberta. Edward is currently the Vice-President of the Canmore Hotel & Lodging Association and in his spare time enjoys golfing, alpine skiing, mountain biking and spending time with his family.
In his capacity as General Manager at various hotels and resorts, Edward was instrumental in exceeding all expectations, exceeding bottom line profit projections. Edward has led his team to only deliver the highest standard of service while assuring bottom line profits continue to grow. The Stoneridge Mountain Resort maintains a top position on TripAdvisor.
General Manager, Copperstone Resort Hotel
Joey started his hotel career in security at the Fairmont Jasper Park Lodge and quickly fell in love with the hotel industry. He has since held positions with the Holiday Inn Trenton, as Night Auditor, Banquet Manager, Outlets and F&B Manager. Joey’s career has taken him to Northern Alberta and Northern Manitoba, where he held the position of Assistant General Manager (Bonnyville Neighbourhood Inn), General Manager Nova Hotels (Peace River) and General Manager Wescana Inn (The Pas, Manitoba). Joey joined the Clique team as General Manager at the Coppperstone Resort in November 2012.“
General Manager, Falcon Crest Lodge
Cory joined the CLIQUE team in 2011, assuming the position of General Manager at the Falcon Crest Lodge. Cory has 25 years experience in the hotel and restaurant industry. Prior to his appointment as General Manager of Falcon Crest Lodge, Cory has worked for Fairmount, Holiday Inn and Sandman Hotel and Resorts. Through his years in the industry he has gained a wide range of knowledge and training which he has been able to apply in various settings. This has enabled him to develop exceptional leadership qualities and a great marketing edge.
General Manager, Stoneridge Mountain Resort
John recently joined the Clique Hotels & Resorts team as General Manager of the Stoneridge Mountain Resort in March of 2013. A hospitality professional with over 19 years of experience in hotels and tourism, John brings a unique blend of experience and knowledge to the team with an unwavering focus on guest satisfaction.
John began his hotel career at the Fairmont Banff Springs in the Alberta Dining Room in 1991 where he was first exposed to throngs of international tourists visiting the Canadian Rockies. This prompted the decision to pursue his dream of studying and living in Japan. Upon return from four years of work and Japanese study abroad, John became a senior tour specialist at Nippon Travel Agency in Banff; using his knowledge of the Japanese language and culture to provide unforgettable experiences in this area he is now proud to call home.
He reestablished his hotel career when he joined the Fairmont Chateau Lake Louise as Guest Services Manager, F&B in 2005 and went on to hold many progressive management positions in both the F&B and rooms divisions, with his most recent as Director of Front Office.
John believes in the teams he leads and empowers them to make the best choices and decisions for the Stoneridge Mountain Lodge’s valued guests. Recognized as a specialist in guest relations, satisfaction, and loyalty, John coaches and guides his team to look for opportunities to exceed guest expectations through a personal and anticipatory approach.
Through implementing this approach, the Stoneridge Mountain Resort continues to grow its financial results, maintain a top rankings on Trip Advisor, Expedia and Booking.com, and continues to receive many accolades, the most recent being TripAdvisor’s coveted Award of Excellence 2013.
CHA, General Manager, Blackstone Mountain Lodge
Andrew Shepherd, CHA joined the Clique team in the early spring of 2013. Having an extensive background in the hotel industry, both in independent and franchise operations, he has been involved with the hospitality industry for well over 20 years. Andrew earned his CHA designation in 2005 as a Certified Hotel Administrator awarded by the American Hotel and Lodging Association, and most recently has completed a Power Engineering Certificate course offered by the Southern Alberta Institute of Technology. Andrew has also been greatly involved in the residential construction industry in the roles of Senior Project Manager, and Site Forman, an added benefit to Clique Hotels and Resorts.
In the past Andrew has been president of a Business Revitalization Zone in Edmonton, and has teamed with Travel Alberta on numerous occasions to promote the viability of the Provincial Tourism trade. Featured in multiple trade publications, Andrew was also president of a western Canadian Hotel group, promoting travel among a consortium of independent hotels. Andrew believes in strong communities and as a result is involved personally in several volunteer initiatives, in addition to coaching a U10 Soccer team.
Bookkeeping Manager, CLIQUE Hotels & Resorts
Rose joined the team in August 2010. Rose completed high school and her apprenticeship as Hotel Manageress in Switzerland, where she grew up. She has worked in various departments in the Hotel and Restaurant industry and has more than 10 years of experience in Office Administration. In addition to making sure that the day to day office duties are being completed, Rose is also the direct contact to the owners of the Hotel rental pool.
Human Resources Manager, CLIQUE Hotels & Resorts
Jenn recently joined Clique Hotels & Resorts as Human Resources Manager in July of 2014. Jenn is a Hospitality professional with over 22 years of experience in the Hospitality field.
Jenn began her career when she was 18 making beds and cooking for small town businesses. In 1993 she ventured off to College in Brockville Ontario where she attended St Lawrence College to specialize in Hotel and Restaurant Management. During her tenure at St Lawrence she went out to Banff for a summer as a coop placement where she worked for the Banff Springs Hotel in Housekeeping. After returning from Banff and completing her studies Jenn graduated and headed back out west to begin her career for the Banff Springs Hotel where she worked 9 years as a Leader in the Housekeeping Department.
In May of 2004 Jenn moved over to The Fairmont Chateau Lake Louise as their Recruitment Manager where she was responsible for hiring over 300+ colleagues a year. During her time in recruitment Jenn also conducting several interviews, attended many job fairs and preparing ads for papers. As the recruitment manager Jenn easily developed relationships with the colleagues and leaders of the Hotel and became their resource.
Two years later Jenn was promoted to the Assistant Director of Human Resources where her role encompassed many aspects of HR which included Payroll, Benefits, WCB, Health and Safety, Employment Standards, RTA, Housing and Colleague Relations. As the Assistant Director of Human Resources Jenn became well rounded in all aspects of the HR field and once again became the go to person for the Chateau. Her philosophy of a firm but fair approach enabled her to build strong relationships within the Hotel and community and she was often seeked out for advice even from local partners. Jenn secured the Employer of Choice Award for the Chateau for several years as she firmly believed in having solid HR practices and an open door policy for all the colleagues and leaders.
Director of Marketing, CLIQUE Hotels & Resorts
Farra joined the Clique team in the spring of 2011, bringing 12 years of experience in hospitality sales & marketing. Having worked for major hotel players such as Marriott, Sandman and Silverbirch Hotels, she has a vast knowledge of effective sales techniques, targeted marketing efforts and an aptitude for delivering service excellence. Farra has worked in hospitality sales in Calgary and the Alberta Rockies, including hotels in both Canmore and Lake Louise. Her work experience also includes 6 years of selling meeting and conference facilities for the MacEwan Conference & Event Centre at the University of Calgary, giving Clique a competitive advantage in the market. Farra prides herself on delivering superior customer service and responding to customer needs as a top priority. Farra also has her diploma in Advertising Communications from Mohawk College of Applied Arts and Technology.
Owner Relations Manager
Lil is a Hospitality professional from Australia where she began her career in 2005 with a Diploma of Hospitality Management and experience in restaurants and hotels in Brisbane. After completing a Bachelor’s Degree in Tourism and Event Management in 2008 Lil began travelling, and made a permanent move to Canada, joining the Clique team in 2012 as Guest Services Agent at Stoneridge Mountain Resort. With a passion for service excellence, Lil was quickly promoted to the position of Guest Services Supervisor, a role she enjoyed for 3 years. In 2016 Lil took over the position of Owner Relations Manager for Clique. As Owner Relations Manager, Lil is the contact for over 300 Rental Pool owners, and provides administrative support to the senior management team.